The countdown begins to recruit an apprentice

The 100 in 100 campaign, which runs from 1 September to 9 December, is a drive to create job opportunities for young people by giving them access to quality employment and related training. 

It’s the fourth year the council has run the campaign after exceeding its target in 2013, 2014 and 2015. 

Employers can pledge to recruit an apprentice by applying online, or by contacting the council’s apprenticeship team, which will also be on hand to provide practical support, information and advice to small companies setting up placements for the first time.

Financial support is available for small and medium sized employers that have less than 1000 staff and have not previously provided an apprenticeship. An Age 16-24 grant of up to £1,500 may be available from the government to help fund the placement.

Councillor Peter Mason, cabinet member for prosperity, skills, employment and transformation, said: “Ensuring our young people are equipped to get into well paid jobs is a key priority for us. Apprenticeships not only provide another route into a lifelong career, they also offer the kind of on-the-job training you don’t get elsewhere.

"There are real benefits for businesses who take on apprentices, and that’s proven by the fact that more apprentices have been recruited above and beyond the target we’ve set each and every year. This year I hope employers will go even further, and help us smash the target of 100 apprenticeships n 100 days."

More information about funding options is available on

Employers who would like to offer an apprenticeship to a 16-24 year old should visit and fill out the form online, or call 020 8825 6234.