Beat the Street is a free, fun health competition that will transform Southall and Hounslow into a giant playground where people are encouraged to run, walk and cycle as far as possible for six weeks.
Launching on 21 September, local residents playing Beat the Street are rewarded with points and prizes depending on how far they travel. Players can pick up cards or fobs at their local library, GP surgery or leisure centre and can tap them on special ‘Beat Boxes’ which will be appearing on lampposts across both areas to track their journey and receive points.
Everyone in Southall and Hounslow is invited to play Beat the Street to see how far both communities can travel in six weeks. Local schools, community groups and businesses are able to form teams for Beat the Street and win some amazing prizes if they walk, run or cycle the furthest.
Beat the Street will be trialled in Southall for the first time ever in a separate game funded by Ealing Council. However, residents for both games will be able to use their cards in both Southall and Hounslow.
Ealing Council’s cabinet member for health and adult services, Councillor Hitesh Tailor, said: “This is a great idea that will help encourage children and adults to increase their activity levels in a free and fun way and can help prevent illness such as heart disease and diabetes in the long term. Being more active doesn’t have to be a chore and in this case it could help your school, business or community group win some great prizes.”
Ealing Council’s cabinet member for transport, environment and leisure, Councillor Bassam Mahfouz, said: “Beat the Street has been very popular in other areas where it has been played. It will be a lot of fun, is free and will hopefully encourage people to stay more active and walk or cycle more around town. We can’t wait to see Southall play the game for the first time ever and expect to see lots of people playing and getting active.”
For more information, follow Beat the Street Southall on Facebook or Twitter @BTSSouthall or visit the Beat the Street Southall website.