The delegation, led by Ealing Council, is represented under the banner ‘Ealing in London’ and includes investors, developers and landowners from across the borough.
Ealing in London has the backing of 26 organisations this year, all aiming to attract new investors, developers and raise the borough’s profile.
Attracting inward investment to make Ealing’s economy stronger, create new jobs and build new homes is essential work for a borough the size of Ealing – with a growing population of around 350,000 it’s already bigger than Cardiff or Belfast.
Council leader, Julian Bell, said: “For our economy to grow and new homes to get built, it’s essential that we demonstrate the benefits of investing in Ealing to influential players from across the international development industry. MIPIM brings them all together under one roof, so it’s an opportunity we cannot afford to miss. Naturally our sponsors, who have already invested in Ealing, will benefit from promoting the borough too, and through MIPIM may find sponsors or investors who want to work with them.”
The Ealing in London team’s efforts to secure investment have already attracted a wealth of new business to the borough. This has led to a growth in business rates, which along with financial prudence, means Ealing is now one of only nine boroughs in the country able to freeze council tax this year.
The Ealing team want to see more than 4,500 affordable homes built across the borough by 2026. The council itself is now building new homes on a reasonably large scale for the first time for over 30 years. This has helped increase the availability of affordable housing in Ealing. In addition, the council has already built, or almost completed, some 350 new homes with a further 350 in the pipeline. It is expected that 10,000 new jobs will be created in the borough with the next ten years.
It is a rate of progress that Ealing Council says simply would not happen without attracting the right type of quality investment.
Councillor Bell, added: “An opportunity to showcase a borough at MIPIM, at no cost to the taxpayer, is an opportunity we don’t want to miss. It’s why other councils are following suit and why we will be working hard to highlight the investment opportunities Ealing has to offer.”
Councillor Bell is travelling the 1,500km to MIPIM by bicycle. The green mode of transport being a charity cycle ride to raise thousands of pounds for children’s charity Coram.