Pitshanger Lane faced competition from finalists Raynes Park High Street in Merton and Roman Road in Tower Hamlets.
Ealing Council leader Julian Bell who had met with traders at the start of the competition campaign to pledge the council’s support, said: “Congratulations to all the traders in Pitshanger Lane. This is a huge achievement and they should feel very proud of themselves.
“Pitshanger Lane is a great place to visit with a wonderful range of independent shops and small businesses whether you want to buy a book, meet for a coffee or you are planning to do some DIY at home. I was delighted to support the traders’ efforts in this competition and I am sure that shoppers from across London will come to see for themselves what makes Pitshanger Lane so special.”
The public were asked to vote for their favourite high street and judges also visited Pitshanger Lane last month.
Competition organisers, the Great British High Street said that traders had run a ‘truly impressive campaign to galvanise the local vote.’
They added: “Pitshanger is the deserving winner of the London category. With its great community spirit, social media campaign and a commitment to supporting local retailers, Pitshanger delighted our judges.
John Martin, Chairman of Pitshanger Village Traders’ Association said: “The traders of Pitshanger Lane are delighted to be named best High Street in London. It is an accolade long overdue after the battles of recent years when our unique and independent character has been threatened. Once again, though, we must thank everyone who has played their part in tweeting, posting and voting daily – we couldn’t have done it without them.
“I am particularly pleased, however, that the judges recognised our campaigning to galvanise the community and further afield as well as our social media efforts. It is testament to the hard work that has gone into this competition.”