Directly funded by Transport for London (TfL), and in partnership with the Metropolitan Police, the purpose of the scheme is to help reduce bike theft in the borough.
Residents are invited to take their old, substandard bike lock to one of six independent bike shops in the borough to swap it for a £20 discount on a silver or gold ‘sold secure’ lock normally costing £30 or more.
The £20 discount will be applied to 400 locks, given on a first come, first served basis while stocks last. One lock is allowed per customer and they are available at the following cycle shops:
Ealing Cycles, 9 Bond Street, Ealing, W5 5AP
The Bike Shop Greenford, 67 the Broadway, Greenford
There Cycling, 60 Boston Road, Hanwell, W7 3TR
The London Bike Hub, Greenford Park Residents Association Hall, 18 Queens Avenue, Greenford, UB6 9BX
The Bicycle Repair Station, 2A Goldsmith Road, Acton, W3 6PX
The Bicycle Repair Shop, 17 The Vale, W3 7SH
Woolsey of Acton, 281 Acton Lane, Acton, W5 5DH.
To redeem the offer, customers will simply need to hand in their old lock, show ID and fill in a short form in-store.
Councillor Bassam Mahfouz, cabinet member for environment and transport, said: “With more and more residents taking up cycling, it is fantastic that we are able to offer this discount scheme. The best form of prevention is a high standard U-lock. Most bikes stolen in Ealing are secured with poor-quality locks, so I encourage all cyclists to take advantage of this offer and upgrade their lock to reduce the likelihood of theft. The bike lock discount is also a great way to bring more business to local shops, as well as giving shoppers the opportunity to get advice from the in-store cycling experts.”
Sergeant Anthony Beasley, of the Metropolitan Police, said: “Cycle security is paramount in trying to reduce cycle theft so it is something I am keen to see continue. The scheme received very positive feedback from cyclists during the pilot, last year, with TfL directors impressed with the success of the partnership.”
The bike lock discount scheme is possible through the TfL Borough Cycling Programme, which is helping the council to increase the take-up of cycling and make the borough more easily accessible and safe on two-wheels.