Loveday Road low traffic neighbourhood

Loveday Road (W13) area is a low traffic neighbourhood (LTN) that was introduced in early-November 2020, on an experimental basis, made possible with funding from Transport for London (TfL). There was significant concern that large numbers of people would drive in order to avoid contact with others on public transport due to social distancing measures. This could potentially lead to a large increase in rat-run traffic through this area.

Our streets are simply not designed for some of the high levels of traffic we are seeing on local roads. This is why the council is supporting residents to choose active travel like walking or cycling wherever possible, instead of taking shorter journeys in the car.

Evidence from across London and Ealing’s trials indicates that LTNs can help deliver that change. LTNs can help to meet our climate objectives, improve air quality, and cut down on harmful pollution that affects all of our health, our environment, and the climate. With reduced volumes of through traffic in neighbourhoods, it also can make using our roads and streets safer and more pleasant, making it easier to choose alternative, car free ways of getting around.

Map of the Loveday Road scheme

Description of the scheme

There was a temporary installation of wooden planters, camera enforcement and accompanying signage to discourage rat-run traffic at the following locations:

  • Rathgar Avenue near Lavington Road junction - full closure
  • Culmington Road between Elers Road and Lammas Park Gardens - full closure
  • Loveday Road near Churchfield Road junction - full closure
  • Lyncroft Gardens near Carew Road junction - full closure
  • Elers Road near Carew Road junction - full closure

The emergency services and refuse vehicles, pedestrians and cyclists remain unaffected and continue to have access through the road closures. All other vehicles may have to find alternative routes. Residents continue to have access by car to their properties, but this may be via alternative directions.

Data collected to assess the impacts of Loveday Road’s LTN to April 2021

A summary of what the data indicates up to April 2021 for LTN 30: Loveday Road is as follows:

A little over 1000 comments were added to the dedicated Commonplace survey on LTN 30 by approximately 800 users made up of residents, and individuals who study, work, own a business and commute through the area.

22% indicated that they were in favour of the scheme, 1% were neutral, while 77% were against the proposals. Approximately 4,000 households are within the area affected by LTN 30, which includes boundary roads, equating to a response rate of less than 20%, notwithstanding that all responses were from residents.

The most cited concerns were the generation of longer journeys due to a change in vehicle access, disruption of normal routines having to take a different route, followed by an increase in traffic. 

LTN 30 and LTN 35 were, together, designed to prevent through traffic from using residential streets to travel between the boundary roads of Northfield Avenue, Uxbridge Road and St Mary’s Road/Ealing Green/Bond Street/High Street. By reducing traffic levels within a relatively large neighbourhood, and thereby creating better conditions for walking and cycling, it was also designed to reduce the number of short car trips. The introduction of the LTN might have been expected to have an effect on traffic levels and congestion on the boundary roads.

For Northfield Avenue, the iBus data indicates that congestion approaching the Lido junction has not generally been a cause for concern, although there was an unexplained spike in bus journey times in mid-March this year. The Floow traffic flow data indicates that traffic levels approaching the Lido junction are not a cause for concern.

For St Mary’s Road/Ealing Green/Bond Street/High Street, the northbound iBus data, approaching the Uxbridge Road, is difficult to draw conclusions from. The biggest spike in bus journey times was during the first lockdown, prior to the introduction of the LTNs; there were smaller spikes during the period following their introduction, but not a sustained increase; and journey times since the turn of the year have varied considerably, although the trend from April was upwards. The Floow traffic flow data indicates that traffic levels on Bond Street, approaching Uxbridge Road, increased noticeably in the period following introduction of the LTN, but have since declined to pre-pandemic levels.

For Uxbridge Road, between the Lido and High Street (M&S) junctions, the iBus data indicates no particular cause for concern, although there was an unexplained spike in mid-December (coinciding with one on Ealing Green). The Floow traffic flow data suggests a significant rise in the period following the introduction of the LTN, followed by a decline back to nearer pre-pandemic levels early in the New Year.

Meanwhile, those in support of the scheme indicated that they the proposals promote a more pedestrian and cycle friendly environment, and that road safety increases.

During the same time, approximately 400 emails were also sent to the council (which includes emails sent regarding LTN 35: Mattock Lane). Emails voiced objection to the proposal, concern that the scheme would worsen local air quality, and cause congestion on main roads. 

Data from air quality monitoring from the diffusion tube placed in LTN 30 demonstrate that NO2 mean concentration levels from both the LTN initiative and the baseline NO2 regular monitoring programme, over the same period, remain below the EU limit value of 40micrograms per cubic metre (µɡ/m³).

Analysis also shows anti-social behaviour and crime patterns in LTNs follow a similar pattern across the borough overall, suggesting that the introduction of LTNs has not had an impact on overall crime levels.

View the data available on LTN 30: Loveday Road.

Find out more information on the data sources used to assess the impacts of Low Traffic Neighbourhoods. More data will be made available on this page, and on each respective LTN’s page, in the coming weeks. 

The final non-statutory consultation ended on 23 July 2021.