There is an acute affordable housing crisis in Ealing borough, with a shortage of homes that are available at rents that local people on moderate incomes can afford. With around 12,000 households waiting for a council home, delivering more genuinely affordable homes for Ealing to be let by the council or housing associations, is a key priority for the council. In 2018 we pledged to deliver at least 2,500 new genuinely affordable homes by 2022 – a target which has now been met.
In October 2018 the council successfully bid for £99m of grant funding from the Greater London Authority to support its ambitious target of building more genuinely affordable homes for the borough. That was followed in September 2021 by a further grant of £109.5million. That money will contribute towards the construction of thousands of new genuinely affordable homes.
One of the ways the council is delivering those homes is through making best use of the land available to us. In 2018 we audited our land and property portfolio and identified a number of sites which are suitable for housing development.
The work will be delivered in partnership with Broadway Living, the council’s wholly-owned housing development company. Ealing was one of the first local authorities in the country to create a company like Broadway Living, which is tasked with building sustainable, high-quality, genuinely affordable homes on the council’s behalf.