In June 2008 Ealing Council launched the £5.1 million 'Good for Greenford' project to revitalise the heart of Greenford. More than £2million of this came from Transport for London. The scheme has transformed Greenford and created a shopper and business friendly centre. The aim was to improve safety and reduce congestion for all road users, while creating an attractive and safe town centre for everyone to enjoy.
After 18 months, the Good for Greenford sceme is now complete. There are however, some snagging works to identify any defects throughout the town to be completed and minor remedial works to be carried out.
The improvements included:
new street paving in high quality Yorkstone to replace old slabs which residents said were uneven and dangerous
redesigning junctions to improve pedestrian safety and reduce congestion
stop and shop parking facilities to make it easier to shop
grants for businesses to upgrade their shopfronts
new benches, flower beds and other street furniture
new street lighting to improve safety in the town centre at night, wherever residents told us more was needed and at pedestrian crossings
improved pedestrian crossing points on the side roads along Greenford Road
a new traffic lane for buses along Greenford Road
half-on, half off footway parking for residents along a section of Greenford Road
repairs and visual improvements to River Brent Bridge which residents said needed restoring
new raised junction at Windmill Lane/The Broadway and a new raised junction and service lane in Mansell Road to improve safety
new crossing points with traffic lights to improve safety at school entrances outside Cardinal Wiseman and Our Lady of Visitation schools
new waiting and loading bays to reduce congestion and increase the number of parking bays around the town centre
Further improvements to be made:
- Changes to existing traffic lights at the junction of Greenford Road and Greenford Broadway. Timings to be agreed with Transport for London
The work was carried out in a number of phases as the project moved through sections of the town in stages.
The Greenford planning brief outlines the potential sites for development in Greenford.
Local residents and businesses are kept up to date by a regular newsletter.
Help for businesses
Stop-and-shop parking facilities have made it easier for customers to use the town centre and helped businesses.
Ealing Council also offered funding to improve traders shopfronts with grants of up to £8,000.
A special task force was set up to carry out other refurbishments to the exterior of buildings. This involved painting and restoring the original 1930s columns, plinths and frizes in-between and surrounding shopfronts of independent retailers in Greenford Broadway and Ruislip Road East.
Small businesses were also offered free training and advice from marketing and merchandising experts, Vision On. 23 traders were advised on window displays, use of colour, lighting and props, and how to improve customer service.
Discounted parking charges were also introduced which cut prices in the council car park from 80p an hour to 50p. Local shops supported the scheme by offering additional discounts to their customers.
Further investment in Greenford
Since the project started, there has been further investment in the town. Tesco successfully applied to expand their small Metro store in Greenford Road. The plans include building a larger new store to the rear, improved car parking and spaces and restoration to the frontage of the listed former Granada Cinema.
Plans are also being drawn up by Ealing Council for a £1million revamp to Greenford Hall to breathe new life into the building.
For general information about the project:
Tel: (020) 8825 6180