All goods for retail sale should be priced clearly if they are on display. Many goods (especially foodstuffs) must also carry a unit price (eg a price per 100ml or 100g) so that the price of different brands can be compared even if they come in different quantities.
The trading standards team check price displays are clear and do not mislead consumers, particularly when the trader is claiming a saving or a discount. Restaurants must state on their menus if there is a service or cover charge.
The Consumer Protection Act 1987 makes it a criminal offence to give consumers a misleading price indication about goods, services, accommodation (including the sale of new homes) or facilities.
For more information view the advertising, pricing, descriptions section of Department for Business Innovation and Skills.
For general Trading Standards information visit the Trading Standards Institute website and the Office of Fair Trading website.