Misleading advertisements
Advertising in the UK is mainly controlled through codes of
practice. In the case of advertisements in the non-broadcast media,
The
Advertising Standards
Authority oversees and acts to ensure compliance with the
British Code of Advertising, Sales Promotion and Direct
Marketing.
If the advertising industry is not enforcing its code of
practice The Office of Fair Trading (OFT) has additional powers to
prevent the continued display or publication of the advertisement,
by applying to the High Court for an injunction. In most cases
the OFT will ask advertisers to change or remove the offending
advertisement.
For more information view the misleading advertising section of The Department of Trade and Industry website and the OFT website.