Press Releases
Green army's mission to increase recycling (PR 981)
A 20-strong green army has been given a mission to increase recycling across the borough.
The green recruits, employed by Waste Watch on behalf of Ealing Council, will knock on 95,000 doors over the next three months to explain to residents how they can do more to recycle.
The doorknockers will tell people about the range of home recycling services on offer and how easy and important it is to recycle.
The recruits will also be asking people what they think of existing services so that the Council can get a better understanding of residents' views. If residents are out when the doorknockers call a leaflet will be posted through their doors with information on recycling services.
Areas of the borough that have low recycling rates will be given special attention with doorknockers revisiting homes where residents are out the first time they call.
The home visits will kick off in Greenford and Southall from Tuesday 22 May, the recruits will then travel eastwards through the borough.
Residents are advised that doorknockers will wear high visibility jackets and will carry Waste Watch identification cards as well as a letter of authorisation from the Council. All interviews will take place on residents’ doorsteps. The doorknockers will be able to order green boxes and food waste bins on behalf of residents so they can start recycling as soon as possible.
Councillor Will Brooks, Cabinet Member for Environment and Street Services, said: “Never before has recycling from home been so easy and local people are responding well. However if we are to increase recycling rates further and avoid exorbitant landfill costs in the future we all need to reduce the number of black sacks we put out.
“These face-to-face interviews with local people should help to increase knowledge about what can be recycled and how their home can help to make a difference."
Ealing Council successfully bid for funding to run the awareness raising campaign from the Waste Resources Action Programme Behavioural Change Local Fund.